Sunday, January 8, 2012

Marketing prexy Carney leaves Disney

CarneyWith MT Carney's quiet exit as Disney leader of worldwide marketing, the big question for you is how a studio expects to fill the career. Disney declined to comment Sunday, but sources mentioned the departure is friendly. When Carney was hired in April 2010, naysayers requested whether a person without any background in studio marketing could fill the role. Gossips of her exit began rapidly, but studio professionals frequently mentioned they were happy with her work. Since she signed on, "Pirates in the Kingfisher: On Stranger Tides" passed $1 billion worldwide, while "Cars 2" hit greater than $500 million. A more elaborate campaign for your imminent "John Carter" was already in place, headed by Carney.Carney permit the studio know several several days ago they preferred to maneuver to NY, where she labored inside the advertising biz and founded the U.S. offices of ad shop Naked. Her family also lives in Gotham. In employing Carney, studio chief Wealthy Ross switched to have an outsider after carrying out an thorough search in Hollywood and also on Madison Avenue to advertise Disney and DreamWorks' films. Now you request , whether he'll look for another outsider, someone with film-marketing background, or promote from the inside. Contact Variety Staff at news@variety.com

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